Thursday, July 20, 2006

Advertising Online

Managing our google campaign is as distateful to me as going to the dentist. I just don't quite get it most of the time and have yet to properly figure out how to finesse it so that I'm spending a certain amount of money and bringing in double that amount with new customers. That's my lofty goal.

So, I loved this article Promoting your Business through Search Engines that talked about the difficulty and importance of online search campaigns. However, after reading that a guy with a "pig chef figurine" business was making $1000 a day selling his wares, I must confess to a slight inclination to go jump into the Hudson River. Pig Chef Figurines!?


Paola said...

Thank you for sharing that. Just off to throw myself in the Thames :)

BTW - how do I access your archives? If I remember rightly you've got some great stuff in there.

Erica said...

hey paola! Archives are on the front page of the blog :)

i *heart* paper said...

Hi Erica!

I've been using Overture for pay per clicks, which is now owned by Yahoo. They let you set a daily budget and you can turn this on and off at whim. It's been working out great.

paola said...


Ah yes. So much for RSS feeds - I always go to a specific post and don't think I've ever visited the front page before...


tammy said...

Well, I guess I'll just have to send the pig chef figurine I got you as a wedding gift to someone else then, won't I?