Managing our google campaign is as distateful to me as going to the dentist. I just don't quite get it most of the time and have yet to properly figure out how to finesse it so that I'm spending a certain amount of money and bringing in double that amount with new customers. That's my lofty goal.
So, I loved this article Promoting your Business through Search Engines that talked about the difficulty and importance of online search campaigns. However, after reading that a guy with a "pig chef figurine" business was making $1000 a day selling his wares, I must confess to a slight inclination to go jump into the Hudson River. Pig Chef Figurines!?