Saturday, July 02, 2005

'Talkin bout my generation...'

Ok, I realize that as of late I am admittedly using the word "hipster" too much in my posts, but I came across this great article today in Business Week about marketing to this slippery group: Getting to The Hipsters.

The gist is that the focus has totally shifted amongst these snarky, technologically savy peeps from an all out war on corporate culture to a virtual full embrace.

Though there is no mention of weddings anywhere in the article, its interesting to see how this has crept into the wedding industry (shout out for sponsored weddings) and into society in general (yes, there are babies running around in the world named Gucci and Lexus. That is just W-R-O-N-G.

1 comment:

Kathy said...

EEEWWWEEEE! I swear, some people just name their child something ridiculous just to see how much attention it gets... Of course, my husband's drivers license says "King Arthur." No joke!