These days, if you have a business online, chances are good that you take part in some sort of pay-per-click campaign. We do, and it requires constant tweaking, adjusting and, oh yeah, tons of money.
As it turns out, though these pay-per-click ads have been wildly successful for some, "the average web surfer spends less than 5 percent of his time using a search engine," according to the Online Publishers Association's Internet Activity Index. Sooo, the flipside of this means that 95% of web surfers time is NOT being spent typing in google.com. This is super duper interesting to me.
A recent Wired article outlines a pretty cool and quasi-revolutionary idea about how to bridge this gap with a program that would "create an ad network of web publishers that share readers and in the process reap commissions."
The internet is an amazing place to be right now. As far as we've come, it really seems like we have barely begun to scratch the surface of realizing its full potential. And the fact that there are people out there right now, comin' up with all sorts of other ideas, approaches, directions, scenarios...well, it just makes me feel kinda lazy.