Tuesday, August 09, 2005

"Today's Bride"

For the past several years, NBC's the "Today Show" has been scooping up monster ratings with their wedding series: basically they choose a lucky couple, ask them to agree to let america at large plan their wedding and then put every element for the big shebang up for a vote. Traditional dress, strapless dress, sexy dress, ugly dress...you decide. After the millions of votes pour in (which tend to fall on the traditional end of the spectrum, in case you were wondering), the wedding is broadcast live for all to ooh and ahh over all of their hard work.

The Washington Post today published a bang-up article on all of this brouhaha and includes a slew of interesting tidbits about the state of the wedding industry in general: "It's a growth industry with no end in sight. While the number of weddings has remained fairly steady, the amount spent on ceremonies, receptions, honeymoons, gifts and every bridal product or service continues to spiral upward -- $125 billion on 2.1 million weddings this year, according to a new survey conducted by the Fairchild Bridal Group. That's 40,400 weddings every weekend, with 18 million bridesmaids and groomsmen and 295 million guests bearing gourmet toasters." That's a hell of a lot of "I do"s....and a hell of a lot of opportunity for those of us slingin' our wares...which kinda rocks. Hooray for Brides!

1 comment:

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