Monday, April 04, 2005

Soda POP!

As a fierce diet coke addict, I don't often stray from the mother ship and try out other brands of soda. But I came across this amazing article from Fast Company about Jones Soda and I love what their company founder has to say so much I just may grab myself a bottle. He's way on top of the importance of branding and marketing and seriously put a fresh perspective on the whole thing for me. I've noticed their labels before, but never really had any idea what it was all about; well every month they take photos that they've collected from their customers and use em' for the labeling of their soda. cool is that?!

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