article from Fast Company about Jones Soda and I love what their company founder has to say so much I just may grab myself a bottle. He's way on top of the importance of branding and marketing and seriously put a fresh perspective on the whole thing for me. I've noticed their labels before, but never really had any idea what it was all about; well every month they take photos that they've collected from their customers and use em' for the labeling of their soda. Hellooo...how cool is that?!