Sunday, April 10, 2005

Wedding Industry: IN THE NEWS roundup

Some recent good reads about the Wedding Industry:

Here's an interesting article about how the boards on theknot.com have become such a powerful and important source of information for brides, negative reviews can actually send businesses into a tailspin.

Yet another article on the constantly rising price of weddings. There's also some interesting insight into the idea of why brides are able to justify the expense and the psychology of creating a "dream day."

Have you been to thenest.com? Here's an article about how the knot pretty cleverly figured out a way to continue marketing and speaking to their bridal fan base AFTER they say "i do."

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