Friday, March 10, 2006

It's written in the stars

Here's a really interesting article about handbag designer Laura Merkin's journey to get her bags into the hands of celebs at this year's academy awards. She invested over $30,000 in the hopes that the celeb endoresments and photos would catapult her into a new handbag stratosphere. Depending upon what type of biz you have, this is a decision that many of us consider and struggle with in one form or another (for me it was whether or not to spend the cash to hire a PR firm). Whoever said "you've got to spend money to make money" sure wasn't kiddin.

Speaking of celeb endoresements, Paper Bride has her own little Desperate Housewife fanclub. This article appears in this months In Style Weddings.

2 comments:

joy said...

yay erica! congrats..that is wonderful. thanks as always, for the great business articles...

Jenie said...

Oh, so COOL! And you totally deserve it!!! :D